![]() franchise is one of the first waffle specialty stations in India that offers a unique, on-the-go waffle sandwich created fresh at our waffle stations with our specially formulated egg-less batter and premium fillings. He saw tremendous potential to bring the product to India in a big way, customized in an easy to eat, entirely vegetarian and affordable format which led to the birth of The Belgian Waffle Co. The concept of freshly baked waffles being offered by an on-the-go waffle restaurant in India particularly attracted him. Founded in 2015, our story unfolded when Shrey, while working internationally, started discovering the various interesting food concepts which were available globally. was an idea born out of passion and with a mission to spread taste and delight. Owned and operated by Bloombay Enterprises Pvt. “But I might be a little biased.A burning passion for quality, consistency, novelty and adding value in the QSR space is the reason that our food franchise, The Belgian Waffle Co., came to being. ![]() These have been the most amazing years of my life.”Īdam and his brothers took second place in “The Great Food Truck Race,” and afterward, Adam went to Belgium, home of the original waffles that inspired Waffle Love. “We went from being one local food truck to being on national television. “I can’t believe how far we have come,” Adam says. We sold 13 waffles.” -Adam Terry, co-founder of Waffle Love “On our first official day of business, we set up on Center Street in Provo near a bar. The menu has also grown, offering chicken and waffles, waffle grilled cheese, waffles with raspberries and cream - and waffles with Nutella. George, one in Davis/Weber county, two in Salt Lake City, one in Arizona, one truck and a brick-and-mortar store in Utah County, Waffle Love serves up 1,700 waffles a day. The first few months were similarly slow, but I set a goal to sell 100 waffles a day.” Includes one large gray towel, one medium gray towel, and one small gray towel (three pieces total) Large towel: 55.12 W x 27.56 H. “On our first official day of business we set up on Center Street in Provo near a bar,” Adam says. Product Description: Update your collection of bathroom basics with this set of soft cotton towels boasting a playful waffle design. The next day, the first regular business day, was a different story. “We didn’t even have Nutella.”Īdam was thrilled when he sold out. “Our one and only menu item was the Waffle Works - a waffle with Biscoff, strawberries and cream,” Adam says. Adam held a grand opening at The Shops at Riverwoods with a simple menu. Then he went all in - he bought and outfitted the truck, and opened Waffle Love, making it the one and only food truck in the valley. But after going through a waffle phase, I knew that’s what I wanted to do.”Įven before the truck rolled onto the scene, he sold his waffle creations at local farmer’s markets in 2012. “I once made my own pastrami, curing the meat and everything. “I used to go through phases where I would take a complicated food item and make it myself,” Adam says. Now they regularly get over 2,000 likes.įirst Logo: Adam’s wife designed the one-and-only logo in 10 minutes, and it’s been the same ever since. But Adam is hoping to send it to Hawaii to share the Waffle Love.įirst Instagram Post: 44 likes. With more than 47,000 followers on Instagram and hundreds of daily customers enjoying their waffle creations and sporting their merchandise, Utah County was happy to l’eggo-their-Eggos in favor of a local gourmet waffle.īut in the beginning, there wasn’t much waffle love to go around.Īdam came up with the idea for the Waffle Love food truck when he lost his banking job and decided to pursue his passion-verging-on-obsession with food.įirst Menu Item: The Waffle Works: waffle with strawberries, cream and Biscoff.įirst Waffle Truck: Broken down. We waffle love you.”Īnd loyal customers of the valley return the waffle love. Adam, in an emotional moment, turned to the camera and said, “I’m overcome, because I’m so grateful for everybody who has helped us today after everything we had to do to get to this point. In the second episode of Food Network’s competitive show, “The Great Food Truck Race,” Waffle Love owner Adam Terry and two of his brothers were in the truck, slicing fruit, making dough and serving customers in Arizona. A Belgian waffle franchise and catering restaurant has made its way to Round Rock The menu features sweet, savory and customizable waffles. Just three years later, he and his brothers, Jared and Steven, center and right, made it big on Food Network’s “The Great Food Truck Race.” (Photo courtesy Food Network) Easy to use, just plug the waffle maker in and you’re ready to cook The cute and compact size makes this Mini Maker easy to clean and. Adam Terry, left, opened Waffle Love after he lost his job. Fall in love with fun, heart-shaped waffles with the Dash Heart Mini Waffle Maker The 4, non-stick surface makes delicious, heart-shaped treats in just minutes including waffles, hash-browns, and more.
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